Branded by Design is the book about your brand that waiting for you to finish writing. Kevin provides business owners with a step-by-step process of defining the brand essence, identifying the Right-Fit Audience and understanding your industry from their perspective, determining a name, selecting colors/fonts/icon(s) based on brand essence/personality, and creating engaging, solutions-based content.

Most chapters include pages of worksheets taking you through exercises to properly define your brand and create an ideal brand experience for your ideal audience. After reading and working through the steps in this book, you’ll have a more developed and defined brand. If working to create a logo for a new business or you are in the processes of rebranding an existing company, these steps will provide you incredible detail to share with a professional brand design company.

Whether you feel you have an established brand or are part of a franchise (with boundaries to creative freedoms), this book will help develop a greater understanding of your ‘brand’ from the perspective of your ideal audience and create a true brand connection with them.